SUBSCRIBE your email below to get new stock drop notifications

IDEA No.333: Ruder typography Ruder philosophy (Helmut Schmid)

Regular price £0.00

Tax included. Shipping calculated at checkout.

Editor: Koshiaki Koga
Publisher: Seibundo Shinkosha
Publication: 2009, First Edition
Binding: Softcover, perfect-bound
Pages: 224
Size: 230 x 295
Text: Japanese, English
Design: Helmut Schmid

The subject of IDEA No. 333 is the Swiss virtuoso, educator and typography philosopher Emil Ruder (1914 – 1970), who worked from Basel from the 1940s till the 1960s. Planning, concept and design by Helmut Schmid.

Emil Ruder and Serif typography

  • Aims for the teaching of typography at Allgemeine Gewerbeschule Basel
  • Typography from the classes of composition at AGS Basel
  • Set elementary ornaments
  • Unified design of printed matter
  • Colour guide for printers
  • Kleine Stilkunde [A Brief Style Guide]

Emil Ruder and Sans Serif typography

  • We can only begin to understand …
  • On drinking tea, typography, historicism, symmetry and asymmetry
  • On Bauhaus-typography
  • Typo-compositions, an attempt
  • Kleine Stillehre der Moderne
  • On Present-day Typography
  • Election propaganda – well designed.

Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing and tanning to cover. Please contact me for further information on condition.

Standard Postage: Provides limited cover for loss/damage only up to £20GBP. Please select the alternative postage option for full cover. Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.