Editor: Cal Swann Publisher: Lund Humphries Publication: 1991, First Edition Binding: Hardcover, section sewn Pages: 96 Size: 215 x 305 Text: English Design: Cal Swann
(Preface) 'An introduction to the basic theories of language and its visible transmission as typography — Designers are generally intuitive about language, although their training has made them well informed and articulate about the structure of visual forms. This book introduces basic linguistic theories which are appropriate to the visual domain of the designer. It explores the relationship between the strategies which speakers use to communicate effectively with each other and the visual counterparts which designers use in a similar pragmatic approach. It seeks to provide a better framework within which designers may use language in a more informed and creative way.'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover. Please contact me for further information on condition.
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