(Preface) 'With the proliferation of computers, typography has become increasingly experimental, and created according to personal visual criteria. But the design of effective typography – that is, typography the reader can comprehend and understand – is based on certain fundamental principles. Without these principles, typography cannot communicate, as language cannot communicate without grammar, vocabulary, and syntax.
The fundamental principles of typography are simple, powerful means to sophisticated ends. These principles were first established with Gutenberg’s movable type, and further developed by Modernism’s visual revolutions in the early 20th century.'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing and tanning to dust jacket. Please contact me for further information on condition.
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