Editor: Mario Piazza, Nicoletta Ossanna Cavadini Publisher: Skira Publication: 2017, First Edition Binding: Softcover, section sewn Pages: 282 Size: -240 x 240 Text: English, Italian
(Publishers review/translation) 'Already in the first decades of the twentieth century, La Rinascente launched an innovative communication line, characterizing itself as a real experimentation laboratory for the history of graphics and design in which artists, graphic designers and illustrators converge who will be able to translate and interpret the refined elegance but also the great diffusion of products aimed at the large department store market.
From the Art Nouveau posters designed by Marcello Dudovich to the "lR" monogram designed by Max Huber to the photographs of Oliviero Toscani, the history of La Rinascente offers us a century of always surprising and avant-garde corporate communication. He also tells us about the projects of many collaborators, today considered real masters in the field of graphics, advertising and design.
An infinite heritage of rich and colorful images designed by Marcello Dudovich, Leopoldo Metlicovitz, Max Huber, Albe Steiner, Lora Lamm, Giancarlo lliprandi, Brunetta Mateldi Moretti, Pegge Hopper, Roberto Moderna, Roberto Sambonet, Massimo Vignelli, Bob and Ornella Noorda, Aoi Huber Kono, Heinz Waibl, Salvatore Gregorietti, Giovanna Graf, Bruno Munari, Franco and Jeanne Grignani, Italo Lupi, Carlo Pagani, Giancarlo Ortelli, Richard Sapper, Mario Bellini and many others, without forgetting photographers such as Aldo Ballo, Ugo Mulas, Serge Libiszewski, William Klein and Oliviero Toscani.'
Condition: Fine/Near Fine. All titles are used and show shelf ware consistent with age. Light rubbing to cover.
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