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TM: Trademarks designed by Chermayeff & Geismar

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Editors: Ivan Chermayeff, Tom Geismar, Steff Geissbuhler
Publisher: Lars Müller Publishers
Publication: 2000, First Edition
Binding: Hardcover, section sewn
Pages: 288
Size: 225 x 225
Text: English

The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design.

"TM" collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.

Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing, scuffing to cloth boards. Light tanning to outer edges of interior pages.

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