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Seven Designers look at Trademark Design (Lustig, Bayer, Rand…)

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Editor: Egbert Jacobson
Publisher: Paul Theobald & Co.
Publication: 1952, First Edition
Binding: Hardcover, section sewn
Pages: 170
Size: 220 x 285
Text: English


  • Bernard Rudofsky - Notes on Early Trademarks and Related Matters
  • Herbert Bayer - On Trademarks
  • Alvin Lustig - Formal Values in Trademark Design
  • Paul Rand - The Trademarks as an Illustrative Device
  • Will Burtin - Trademarks Tradenames
  • H. Creston Doner - The Trademark in Product Identification
  • Esbert Jacobson - The Trademark Applied

Some Principles of Visual Communication

Condition: Good. All titles are used and show shelf ware consistent with age. Light rubbing, creasing, soiling to cover. Missing dust jacket. Light tanning to outer edges of interior pages.

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