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Well written and red. The story of The Economist poster campaign.

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Editor: Alfredo Marcantonio
Publisher: Dakini Books
Publication: 2002, First Edition
Binding: Hardcover, section sewn
Pages: 224
Size: 305 x 220
Text: English

(Publisher review) The story of "The Economist" poster campaign that has won prizes and plaudits the world over. Written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio, it celebrates the 15th anniversary of the first appearance of these eye catching and mould breaking "White out of Red" billboards. As an ex-Director of AMV BBDO, the Agency responsible, he paints an insightful picture, not only of the conception and development of the award-winning creative work, but also of the Agency/Client relationship that has nurtured it. Marcantonio weaves together the recollections of those actually involved, putting events into context or stressing their importance, by citing lessons he has learnt in his own distinguished career.

Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to dust jacket. Light tanning to outer edges of interior pages.

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