Editor: Ladislav Sutnar Publisher: Pellegrini & Cudahy - Visual Arts Books Publication: 1952, First Edition Binding: Hardcover, section sewn Pages: 128 Size: 310 x 230 Text: English
(Introduction) 'This book is concerned with a subject close to all of us, for in some way it affects us each day - from our purchase of a newspaper in the morning to the evening's last fulfilment of some buying need. Yet despite the familiarity of the subject and its increasing influence on contemporary merchandising, no study of sufficient scope has yet appeared to give precision to the basic definition and analysis which point of sale requires and merits. Therefore it seems timely to fill this gap and to examine those avenues of approach which might suggest new potentials and refreshing discoveries in the design means of merchandising today.'
Condition: Fair. Carefully inspect images. Ex-Libris with all the usual inscriptions and stamps. Rubbing, creasing, soiling to board covers. Loose bindings. Tanning to interior pages, ink stamps to corners.
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