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PAOS Design: Corporate Identity in Japan

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Editor: Motoo Nakanishi
Publisher: Kodansha Ltd.
Publication: 1990, First Edition
Binding: Softcover, section sewn
Pages: 392
Size: 225 x 300
Text: Japanese, English

(Preface) 'PAOS is recognized as Japan's innovative pioneer in corporate identity (CI) design and consulting. Its original approach has resuscitated failing companies, catalysed profound changes in corporate structures, and developed new value-added business domains. PAOS endeavours to continuously devise new theories and methods for business enhancement through its dual commitment to research and methodological application.

This book illustrates the creative process behind many of the Visual Identity Systems that PAOS has developed for its CI projects over the past two decades. Color illustrations introduce the design process from the initial idea sketches to presentation materials and the final manuals, elucidating the unique design philosophy and design paradigm that have launched numerous CI success stories.'

Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing and tanning to dust jacket. Light tanning to interior pages.

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