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International trademark design: a handbook of marks of identity

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Editor: Peter Wildbur
Publisher: Van Nostrand Reinhold
Publication: 1979, First Edition
Binding: Hardcover, section sewn
Pages: 136
Size: 220 x 270
Text: English

(Preface) 'This illustrated handbook of trademark design brings together a collection of designs from all over the world with introductory chapters on the nature of graphic signs, early forms of trademarks and the practical aspects of designing marks of identity.

The handbook is intended as a stimulating reference book of some of the most memorable trademarks designed over the past few years. It will have particular interest to potential sponsors of trademarks whether the marks are to be used on their own or as part of a corporate or civic identity scheme.

The method of grouping designs under context headings means that marks in related subjects can easily be found and compared This is of special value to designers and students who will wish to refer to designs within a particular subject. An index of designers and clients is also included. The last section deals with the complex business of the protection and registration of a trademark design.'

Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing and tanning to dust jacket. Light tanning to interior pages.

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