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NOKIA: Pure Ideas (Brand book)

Regular price £85.00

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Publisher: Nokia
Publication: 2003, First Edition
Binding: Softcover, perfect-bound
Pages: 80+
Size: 175 x 240
Text: English
Design: Andrew Monk, Mark Holt, Eamonn O’Reilly

(Preface) In 2003, we took the decision to review our identity system. Until this point we had three different regional identities and we recognized the need to unity them into one single system that could be used throughout the world.

So we began a process of harmonizing the identity with the aim to create a single system that could be used on a global scale. This would give our brand one face, one voice and one personality, ensuring it had maximum presence in an extremely competitive market that was, and still is, constantly changing.

Our new system enables us to communicate with a clear proposition – one that connects with our partners and our customers everywhere. It unifies our products around a single message, allowing us to stand out from our competitors. Ultimately this system brings us another step closer to achieving our vision of becoming an iconic brand that will be valued, loved and respected throughout the world.

Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover.

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