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The IBM Logo: Its use in corporate identification (Paul Rand)

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Editor: Paul Rand
Publisher: International Business Machines Corporation, Armonk, New York
Publication: 1985, First Edition
Binding: Softcover, perfect-bound
Pages: 32
Size: 220 x 280
Text: English
Design: Paul Rand

Very scarce item designed and authored by Paul Rand, with sections that include: The IBM look and the IBM logo, Logotypes/Trademarks, 8 line versus 13 line logo, Excessive use of the logo, Mixing logo and typeset IBM, Typeset IBM instead of logo, No reference to IBM, Size of logo, Rearrangement of type elements, The animated logo and A word about Quality.

Condition: Very Good. All titles are used and show shelf ware consistent with age. Rubbing and handling marks to cover, rubbing to edges. Binder punch holes to right hand edge. Light tanning to outer edges of interior pages.

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