Foreword: Shaun Woodward
Publisher: Design Business Association
Publication: 2006, First Edition
Binding: Softcover, perfect-bound
Pages: 36
Size: 210 x 297
Text: English
(Foreword) 'Design plays a critical role in helping drive the UK economy and there is no better scheme to demonstrate and celebrate the impact that good design can have on business performance than the DBA Design Effectiveness Awards. The commercial outcomes of each winning project speak for themselves and act as an exemplar to others; that placing design at the heart of business strategy enables companies to outperform their competitors.
This scenario is magnified on a wider scale for our creative industries, where globalisation and increased technological advances revolutionise both international and British business. Through the Creative Economy Programme, my department aims to enable UK creative businesses to exploit those opportunities and negotiate the risks in order to maintain and enhance Britain's position as a global creative leader.
I am grateful to the Design Business Association for its contribution to the Programme and for its continued efforts in strengthening the links between commerce and the design industry.'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover.
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