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Nuffield Health: Building a strong and compelling brand (Brand book)

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Publisher: Nuffield Health
Publication: 2012, Proof Copy/Edition
Binding: Spiral-bound
Pages: 260
Size: 310 x 215
Text: English

(Preface) 'When talking about the future of Nuffield Health, we have always made clear the importance of building a compelling brand - indeed, this is a cornerstone of our strategy for the future. We need to create a brand that not only puts our customers at the heart of all we do but has real meaning to consumers and is widely recognised and admired. It is central to achieving our vision of 'joined up health' and becoming the champion of health as it should be.

While we are only at the beginning of our journey, each and every one of you has already started to play their part as we all challenge what we do day to day in pursuit of this core purpose As we continue our journey it is important that we present ourselves in a consistent and engaging way; to look and feel like one joined up organisation to our members, patients, partners and the wider health consumer.'

Condition: Fine/Near Fine. All titles are used and show shelf ware consistent with age. Light rubbing to cover.

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