Editor: Edward R. Wade
Publisher: Art Directors Club of New York
Publication: 1959, First Edition
Binding: Hardcover, section sewn
Pages: 314
Size: 215 x 295
Text: English
(Introduction) 'This page seems to be traditionally reserved for someone to write an epitaph for the past exhibition and to give its contents a label. I don't want to do this because I feel the nicest thing I could say about any show would be that I couldn't spot any common denominator at all— that it was an assembly of the best work of many individuals who don't follow a recipe. Unfortunately I can't get away with this for the simple reason that it isn't true.
Yesterday's daring innovations became today's commonplace and the current formula is always made up of approaches for which many precedents have broken the ice: It is now all right to use a highly blueish Ektachrome in advertising because the account executive can point to many similar advertisements as a passport to this artistic license.
The same goes for illustrations which ten years ago would have been dismissed as unfinished sketches; or for a campaign built around a concept which involves the product only humorously or deviously. Credit for the departure should always be shared by the artist who thinks of it and the person who has the vision to publish it. I think that the Club's Awards to Management are a tribute to that fact...'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing and soiling to slip sleeve/box. Light rubbing to cover of the book, light tanning to outer edges of interior pages.
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