Editor: Frank A. Mercer, Charles Rosner
Publisher: The Studio Publications, London
Publication: 1948, First Edition
Binding: Hardcover, section sewn
Pages: 136
Size: 230 x 290
Text: English, French, German
(Introduction) 'With this issue modern publicity reappears after an enforced absence of six years, to continue the service it has rendered to advertisers, artists, designers, exporters, engravers, printers and students, by assembling together in one volume, a representative selection of the best advertising art of the principal countries of the world.
Modern Publicity affords to the specialists of each country an opportunity to compare home achievements and standards with those of the many other countries represented. In its long history it has played no inconsiderable part in raising the standard of advertising art used in posters, and showcards, press advertising, direct mail and packaging...'
Condition: Fair. All titles are used and show shelf ware consistent with age. Rubbing, marking, soiling to covers/spine. Tanning to interior pages, half a dozen images clipped from pages, spotting to end pages. Binding slightly loose.
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