Editor: Walter Herdeg
Publisher: Graphis Press, Zurich
Publication: 1970, First Edition
Binding: Hardcover, section sewn
Pages: 254
Size: 240 x 305
Text: English, French, German
(Foreword) 'The first GRAPHIS book on packaging appeared eleven years ago and has long been out of print. Yet the demand for it or for a further volume in the same series has remained so insistent that we finally decided to face the not inconsiderable effort involved in compiling a second issue. This effort is now behind us, and we are able to present a work which mirrors the situation of packaging today and at the same time reviews the outstanding developments and achievements of the last decade on an international scale.
While the criterion for the selection of packages to be illustrated in these pages has remained primarily aesthetic, developments in the packaging field have compelled us to give careful consideration to many other aspects of package design. With the exception of the ordinary folding carton, the modern package is rapidly ceasing to be a mere container upon the surface of which the designer can inscribe his graphics. It is becoming more and more an integral part of the product, and one which has to fulfil a bewildering variety of requirements: it must protect, identify, attract, inform and dispense. And in view of the urgent problem of waste disposal which now faces industrialized countries, yet another desideratum must soon be added to this list: after it has performed its function, it must unobtrusively disappear...'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing and marking to cover. Light tanning to outer edges of interior pages.
Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
3828/15
