Editor: Walter Herdeg
Publisher: The Graphis Press, Zurich
Publication: 1974, First Edition
Binding: Hardcover, section sewn
Pages: 184
Size: 240 x 245
Text: English, French, German
(Preface) 'Almost every graphic designer will one day be confronted with A the problem of presenting a body of information in a diagrammatic form. If he has had little or no experience of such work, he will probably have some difficulty in formulating the data in a diagram. The purpose of this book is to show the designer how abstract facts or functions which cannot be simply depicted like natural objects may be given visual expression by suitable graphic transformation. It also reviews the means of visualizing physical and technical processes which are not perceptible to the eye. The optimum synthesis of aesthetics and information value remains the essential objective in every type of diagrammatic presentation, whether it is of a statistical, tabular, cartographic or schematic nature.
In choosing the examples contained in this book, we have not been guided solely by aesthetic considerations, but also by the "legibility" of the visual information conveyed. The division of the material into sections has inevitably entailed a certain amount of overlapping. In a few cases specimens of work which ought strictly to have been distributed over various chapters have been kept together to enable them to be presented as a single group...'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing and tanning to cover. Light tanning to outer edges of interior pages.
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