Publisher: Pentagram Design Limited
Publication: 1983, First Edition
Binding: Softcover, saddle-stitch
Pages: 20
Size: 210 x 297
Text: English
(Introduction) 'Many people in business still think of design as an optional extra, rather than as an activity that will contribute added value. This view seriously underrates the true value of design in a business enterprise. Used wisely and well, design can contribute far more than mere cosmetic treatments or solutions to specific problems; at its best, it can improve planning, product development, packaging, information, communications and the entire environment in which business is done...'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover.
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