Editor: Bob Gill
Publisher: Images Publishers Group
Publication: 2003, First Edition
Binding: Hardcover, section sewn
Pages: 128
Size: 165 x 245
Text: English
ISBN: 1920744398
Graphic Design as a Second Language by Bob Gill is a concise, insightful guide that demystifies graphic design for both beginners and seasoned professionals. Published in 2003, the book encapsulates Gill’s philosophy of design as a communicative tool, emphasizing clarity, wit, and problem-solving over aesthetic indulgence. Known for his bold and innovative approach, Gill, a legendary graphic designer and co-founder of Fletcher/Forbes/Gill, distills his decades of experience into practical lessons.
The book is structured as a series of short, digestible essays and visual examples, each addressing a core aspect of design. Gill focuses on the importance of ideas over style, urging designers to prioritize the message and audience. He advocates for simplicity, encouraging readers to strip away unnecessary elements to achieve impactful communication. Through real-world projects and anecdotes, Gill illustrates how to tackle design challenges with creativity and logic, treating design as a "second language" that anyone can learn with practice.
Key themes include:
- Problem-Solving: Design is about solving communication problems, not just creating pretty visuals.
- Clarity and Wit: Effective designs convey ideas clearly, often with a touch of humor or surprise.
- Audience-Centric Design: Understanding the viewer’s perspective is critical to success.
- Economy of Means: Using minimal resources to achieve maximum impact.
Accompanied by Gill’s own illustrations and examples from his career, the book is both a practical manual and a manifesto for meaningful design. It’s an essential read for anyone seeking to understand the essence of graphic design through the lens of one of its most influential figures.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing and tanning to cover/edges.
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4474/10
