Editor: Felix Gluck
Publisher: Studio Vista
Publication: 1975, First Edition
Binding: Hardcover, section sewn
Pages: 192
Size: 220 x 290
Text: English, French, German
(Preface) 'The selections presented in this latest edition of Modern Publicity, a comprehensive international anthology of the year's best graphics, have been chosen from nearly seven thousand entries, submitted by designers from thirty-eight countries.
In addition, Felix Gluck researched for further particularly interesting material, to provide an over-all view of the past year's international progress in design and applied photography.
Graphic art is the crucial element in a great variety of media, and the material in this issue includes posters, press advertise-ments, type faces, books, trademarks and house styles, packaging and record sleeves, coordinated campaigns, direct-mail advertising, calendars, company reports, TV graphics, and postage-stamp designs.
A valuable Index provides the names and addresses of some of the best designers, art directors, and studios, and has contributed in making Modern Publicity a standard reference work for all whose work is connected with advertising, publicity, publishing, or design education.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing and markings to cover/edges of dust jacket, sticker to spine. Previous owners ink stamp to first end page. Light tanning to interior pages.
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