Editor: Clay Andres, Catharine Fishel, Pat Matson Knapp
Publisher: Rockport Publishers
Publication: 2004, First Edition
Binding: Hardcover, section sewn
Pages: 350
Size: 225 x285
Text: English
ISBN: 159253029X
(Preface) 'Whether you are creating a corporate identity, an online identity, or redesigning an existing one, Identity Design Sourcebook is for you. In a world where image is everything, this book provides plenty of inspiration from top designers the world over who have made their mark by creating marks.
Read about their trials and errors to discover what worked and what didn't. Get the inside story behind recognizable brand names and how they came to be so highly visible. Dozens of case histories-many with before-and-after imagery-take readers step-by-step through the design process.
Some profiles tell the story of a company in need of a makeover and how the company and designer modernized, repositioned, and defined the look for renewed success. Other stories take readers on the journey of creating an identity from scratch, while others explore how to create and sustain credible online brands and how to create brands for big, corporate business.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
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