Presenting Mallinckrodt Veterinary [Brand Identity Guidelines]

Publisher: Mallinckrodt Veterinary
Publication: 1996, First Edition
Binding: Soft cover folder with x4 softcover, saddle-stitched books
Pages: 24, 36, 28, 23
Size: 240 x 305
Text: English

A series of four booklets containing information for using the Mallinckrod Veterinary corporate identity in all key applications.

(Introduction) 'Mallinckrodt Veterinary is a large company serving customers in many countries. It is also many small companies functioning as local businesses. So whether we are seen globally or locally, it is essential that we convey a personality that is clear, strong and coherent. This personality - our corporate image - is a valuable form of corporate property which is conveyed consistently and distinctively through our corporate identity program. These guidelines will protect our identity and maximize its use.'

Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.

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