SIGN-UP to our newsletter to be notifed of new stock drops!
Log in Sign up
Cart (0)
BP - The Right Identity, A Guide to Visual Standards [Visual Identity Manual]. Buy and sell the best graphic design books, journals, magazines and posters with The Print Arkive.

BP - The Right Identity, A Guide to Visual Standards [Visual Identity Manual]

£40.00

Tax included. Shipping calculated at checkout.

Publisher: British Petroleum (BP)
Publication: 1992, First Edition
Binding: Softcover, saddle-stitch
Pages: 32
Size: 210 x 297
Text: English

(Introduction) 'BP's new corporate identity has been a resounding success. The care and effort which have been put into this programme have been immensely worthwhile, and I would like to thank all those in BP who have contributed.

BP's identity is what we stand for, and is conveyed by the physical and behavioural cues we offer. It is an indispensable asset. Our image is the product of our identity and, as for each of us personally, so it is for BP. Perceptions of us - our image - will be influenced by how others judge what we do, how we behave, and what we say. A strong and well managed corporate identity programme reinforces our image. It provides the cues, it distinguishes us from our competitors. It helps people to know us better, and supports our aim to be the most successful oil company of the 1990s.'

Contents:

  • The right identity
  • An identity for the 1990s
  • The BP logo
  • Areas of isolation
  • Communication Names
  • The correct use of colour
  • Colours for the BP Mark and Identifier
  • A choice of typeface
  • Some common mistakes
  • The style of stationery
  • Joint-venture signs and stationery
  • Computer templates for slides and stationery
  • The printed word - literature
  • The printed word - periodicals
  • Slides and viewgraphs
  • Advertising standards
  • Wearing the logo
  • Signs on sites and buildings
  • Promotional items
  • Exhibitions and displays
  • Sponsorship - credit where it's due
  • Index to manuals and brochures
  • The changing logo

Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.

Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.

4526