Shell - Leading by Design: Shell’s new Retail Visual Identity [Visual Identity VHS Showreel]

Writers: Roger Last, Paddy Briggs
Director: Roger Last
Publisher: Shell Film & Video Unit
Publication: 1993, First Edition
Run time: 31 minutes

(Preface) 'Good design means good business! In this video the reasons for the introduction of Shell's new Retail Visual Identity (RVI) are explained, the rationale of the new design is described and internationally renowned figures in the world of architecture and design (including Martin Pawley, Sir Terence Conran and Wally Olins) express their support for the principles of RVI. With RVI Shell can truly be said to be "leading by Design".'

Condition: Very Good.

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