Editor: Robert Opie
Publisher: Macdonald Orbis, London
Publication: 1989, First Edition
Binding: Hardcover, section sewn
Pages: 192
Size: 260 x 260
Text: English
ISBN: 0356176657
(Preface) 'Shopping has been transformed in the last 100 years. Gone are the butcher, the baker, the candlestick maker each selling their goods unwrapped; here to stay are supermarkets and hyperstores, where brightly packaged goods scream for attention from crowded shelves.
The Packaging Source Book chronicles the changes, from the ornate and whimsical fancy goods wrapping of the 1880s to the bold and exciting packaging of the myriad products that vie for the consumer's attention today. Drawing on his vast collection of over 300,000 items, Robert Opie illustrates the trends and fashions of the last century of packaging design and charts the key developments, including the introduction of plastics and the impact of frozen food technology.
Fascinating to the consumer, inspirational to the designer, this international survey of packaging highlights the innovations made both in the design and packaging of our everyday purchases, and the staying power of our favourite brand images, many of which have changed only subtly since they were first introduced in the nineteenth century and yet remain fresh and contemporary into the 1990s.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Portion of dust jacket back cover missing.
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