Editor: Walter Herdeg
Publisher: Graphis Press Corp., Zurich
Publication: 1980, First Edition
Binding: Hardcover, section sewn
Pages: 248
Size: 245 x 305
Text: English, French, German
ISBN: 3857091800
Graphis Annual 80/81. The International Annual of Advertising and Editorial Graphics.
(Preface) 'It is no secret that the real world in which the designer functions is not the world of art, but the world of buying and selling. For sales, and not design, are the raison d'être of any business organization. Unlike the salesman, however, the designers overriding motivation is art: art in the service of business, art which enhances the quality of life and deepens appreciation of the familiar world.
Design is a problem-solving activity. It provides a means of clarifying, synthesizing and dramatizing a word, a picture, a product, or an event. A serious barrier to the realization of good design, however, is the layers of management inherent in any bureaucratic structure. For aside from sheer prejudice or simple unawareness, one is apt to encounter such absurdities as second guessing, kow-towing, posturing, nit-picking and jockeying for position, let alone such buck-passing institutions as the committee meeting and the task force. At issue, it seems, is neither malevolence nor stupidity, but, simply, human frailty...' Paul Rand
Contents...
- Advertisements
- Annual Reports
- Book Covers
- Booklets
- Calendars
- House Organs
- Letterheads
- Magazine Covers
- Magazine Illustrations
- Newspaper Illustrations
- Packaging
- Record Covers
- Trade Magazines.
- Trade Marks.
- Weekend Supplements
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Light fading to spine.
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