Baseline: International Typographics Magazine 1979–1987 [First x9 issues]

Publisher: Esselte Letraset Ltd
Publication: 1979–1987, First Edition
Binding: Softcover, saddle-stitch
Pages: 32 (average per issue)
Size: 210 x 297
Text: English

Clean run of x9 issues, #1 (1979) – #9 (1987)

(Preface) Baseline-the typeface magazine Welcome to the first issue of Baseline-a new magazine about typeface design, typography and typographic news. Baseline is published by TSI Typographic Systems International which is a subsidiary company of Letraset International. The magazine will inform type-users about the activities of TSI and will feature news and background information on the world of typography and type design. Baseline is produced in separate English, French and German editions and is distributed by Letraset companies world wide.

Issue #1; Romic-a new typeface family. Typography at D&AD. New Typefaces. The Liberated Letter Contest. Baseline News. Further Information. F.W. Goudy, Master Type Designer A profile of the man and his work, written and designed by Maxwell Baumwell.

Issue #2; A study in design, Mike Daines. BfG: Bank f Gemeinwirtschaft - a corporate identity, Wally Olins. Facing the East (Introduction to Arabic script), Walter Tracy. Letters from America, Editorial team. AWArD'79, Editorial team. The Type Designs of Eric Gill, Roy Brewer. Garth Graphic - a new typeface, Editorial team. Letters to the editor, Editorial team. Newsline, Editorial team.

Issue #3; Brighton – a new contemporary roman family Editorial team. Bramley – a range of egyptians designed at Letraset, Editorial team. Ikarus - Type and the Computer, Editorial team. The Wizardry of Oz (Oz Cooper), Editorial team. Typography in Japan - Yasaburo Kuwayama, Editorial team. TDC 26, Editorial team. Letters to the editor, Editorial team. Newsline, Editorial team

Issue #4; Adrian Frutiger Profile, Tony Bisley. TSI Caxton - new typeface review, Leslie Usherwood. Baskerville then and now, Editorial team. Corporate identity systems and the typeface, Editorial team. Obituary – Herb Lubalin, Editorial team. Newsline, Editorial team.

Issue #5; Editorial, Geoffrey Lawrence. Comment: Typography today - art or science? Editorial team. Newsbrief, Editorial team. Litera - a true book face, Mike Daines. Corporate identity and visual identification systems, Alan Topalian. Post punk possibilities (Punk typography in publishing), Editorial team. Newface - Edwardian, Editorial team. D&AD typography 1984, Ed Cleary. Calligraphy - the mystic at of written forms, Mike Daines Friedrich Poppl - a fine sense of curve, Mike Daines. The total art of Tony Di Spigna, Editorial team. Proteus - The changing face of type design, Editorial team. Six new examples of English style, Editorial team.

Issue #6; Type for a purpose. The Quay family. International student competition. Arabic typefaces.

Issue #7; Editorial, Erik Spiekermann. Reviews, Erik Spiekermann. Christchurch restoration, Jackie Wedgewood. Post-mortem on a corporate typeface, Erik Spiekermann. Bell Centennial, Matthew Carter. What is a typeface? Robin Kinross. Letraset's touring lettering exhibition, Editorial team.

Issue #8; Art Nouveau Lettering. Jackie Wedgewood. Scripts – lettering with personality. Letraset acquires ITC. Newtype – Locarno. Letter – Slate Cut. Typefaces for India. Typographic Treasures: the work of W. A. Dwiggins. Letragraphica Premier – a successful first year.

Issue #9; Lettering with Impact – Russian posters. Reviews. Adtype. The calligraphy revival. Type on TV. Hermann Zapf – Profile.

(From the publisher) 'During 21 years of publication, Baseline has become the leading international magazine about type and typography. It began life in 1979, published by the graphics arts products manufacturer, Letraset. It was originally intended as mainly a vehicle to promote new typeface designs, made available under licence to typesetting system manufacturers. Published ‘when available material allowed’, Baseline nevertheless gained an immediate reputation despite only appearing on average once a year for its first 10 years of existence. Its editorial content, despite the obligatory typeface promotion, struck a chord with the typographic community, because of its objective, and informed approach.'

Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.

Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.

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