Editor: Edward M. Gottschall
Publisher: MIT Press
Publication: 1991, Second Edition
Binding: Hardcover, section sewn
Pages: 250
Size: 280 x 365
Text: English
ISBN: 0262071142
(Preface) 'Suddenly, the universe of people making decisions about typography has expanded. Effective visual communication - through informed manipulation of the size and style of type, its placement on a two-dimensional surface, its integration with graphic material, and the quality of its reproduction - is within reach of anyone who has a computer. TYPOGRAPHIC COMMUNICATIONS TODAY places this phenomenon in historical perspective, covering the whole of twentieth-century graphic design.
With over 900 illustrations, more than 500 in color, it is an essential reference book for graphic artists and designers and for those who, regardless of profession, are involved in design choices. It clarifies the options available in this new era of print while at the same time examining the new technologies in the context of art history. The numerous quotations by first-rate designers make this a treasury of good thinking about the hows and whys of typographic design.
Types are displayed and grid systems employed as they are being discussed. Gottschall's lively commentary examines the many typographic solutions designers have evolved for communications problems, beginning with the creative solutions devised by artists - painters, architects, poets - and concluding with the opportunities and challenges posed by computers and laser technology.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
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