Editor: Philip Kleinman
Publisher: Cassell
Publication: 1985, First Edition
Binding: Hardcover, section sewn
Pages: 184
Size: 220 x 290
Text: English
(Preface) 'Advertising and Marketing professionals -
World Advertising Review 1986/7 offers you:
- New advertising ideas
- Original designs
- Quality copy from the best print advertising campaigns in the world
Features of the book include:
- Superb colour reproductions
- Product categories for easy reference
- Comprehensive and up-to-date indexes
While its unique approach provides:
- Astute and entertaining comments alongside each entry
- Extensive international coverage
- Convenient listings of advertising agencies, advertisers and marketing and creative people responsible for the campaigns. World Advertising Review is an indispensable business tool for everyone working in advertising - from marketing directors and brand managers to art directors and copywriters.'
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Modern Publicity, Art & Industry's International Annual of Advertising Art was a highly influential annual publication that showcased the best in international advertising art from the 1920s through the 1980s. Published by The Studio Publications (later Studio Vista) in London and New York, it served as a critical resource for advertisers, artists, designers, and industry professionals by presenting a curated selection of outstanding commercial art from around the world. Initially titled Posters and Publicity and earlier Posters and Their Designers (starting in 1924), it evolved into Modern Publicity by 1930, reflecting a broader focus on various forms of advertising beyond just posters, including press advertisements, direct mail, packaging, showcards, brochures, and trademarks.
Condition: Very Good. Shelf ware consistent with age. Light rubbing/tanning to cover/edges. Interior clean, light tanning to page edges.
Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
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