Editor: Felix Gluck
Publisher: Studio Vista, London
Publication: 1980, First Edition
Binding: Hardcover, section sewn
Pages: 184
Size: 220 x 290
Text: English, French, German
(Preface) 'In this fiftieth edition of modern publicity we have a historical introduction of twenty pages in which are shown some of the best international designs published in these pages in the past.
The introduction is by Bryan Holme, son of Geoffrey Holme the first publisher of Posters and their Designers which started the series.
The rest of the book shows a selection of the best posters, advertisements, direct mail, packaging, book jackets, typefaces, postage stamps, advertising films and trademarks submitted for the 1981 edition from all over the world.
The captions are in English, French and German and an index with names and addresses of the designers, art directors and advertising agencies concludes the book.'
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Modern Publicity, Art & Industry's International Annual of Advertising Art was a highly influential annual publication that showcased the best in international advertising art from the 1920s through the 1980s. Published by The Studio Publications (later Studio Vista) in London and New York, it served as a critical resource for advertisers, artists, designers, and industry professionals by presenting a curated selection of outstanding commercial art from around the world. Initially titled Posters and Publicity and earlier Posters and Their Designers (starting in 1924), it evolved into Modern Publicity by 1930, reflecting a broader focus on various forms of advertising beyond just posters, including press advertisements, direct mail, packaging, showcards, brochures, and trademarks.
Condition: Very Good. Shelf ware consistent with age. Light rubbing/tanning to cover/edges. Interior clean, light tanning to page edges.
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