Editor: Felix Gluck
Publisher: Studio Vista, London
Publication: 1979, First Edition
Binding: Hardcover, section sewn
Pages: 192
Size: 220 x 290
Text: English, French, German
(Preface) 'Modern Publicity is an annual survey of the best graphic designs in international advertising and communications sent in by graphic designers, art directors, advertising agencies, and publishers from all over the world.
In addition the editor selected further material to provide an objective perspective of graphic design developments and styles of the past year.
The sections in this book cover: Posters, Press advertisements, Typefaces, Book jackets, Postage stamp designs, TV Advertising, Direct Mail, Company reports, Greeting cards and Calendars.
A comprehensive index provides the names and address's of all the designers.'
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Modern Publicity, Art & Industry's International Annual of Advertising Art was a highly influential annual publication that showcased the best in international advertising art from the 1920s through the 1980s. Published by The Studio Publications (later Studio Vista) in London and New York, it served as a critical resource for advertisers, artists, designers, and industry professionals by presenting a curated selection of outstanding commercial art from around the world. Initially titled Posters and Publicity and earlier Posters and Their Designers (starting in 1924), it evolved into Modern Publicity by 1930, reflecting a broader focus on various forms of advertising beyond just posters, including press advertisements, direct mail, packaging, showcards, brochures, and trademarks.
Condition: Very Good. Shelf ware consistent with age. Light rubbing/tanning to cover/edges. Interior clean, light tanning to page edges.
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