Editor: Felix Gluck
Publisher: Studio Vista, London
Publication: 1972, First Edition
Binding: Hardcover, section sewn
Pages: 176
Size: 220 x 290
Text: English, French, German
(Preface) 'The present volume of modern publicity contains the best designs chosen from over 6470 entries which were received from 44 countries. As always, this annual of international advertising graphics presents a competent informative survey of new trends in design and typography, new techniques of presentation and printing, and changes in attitudes and approach on an international level. It will be an invaluable source of information for designers, art directors, advertising agencies and everybody who is interested in graphic design.
The book is divided into chapters on posters, press advertisements, film and television graphics, new typefaces and book jackets, packaging, trademarks and letterheads and direct mail, (which include company reports, prospectuses, calendars and mailing shots).
Captions and introduction appear in English, French and German and contain details of designers, art directors, clients, printing processes and size of the original products. The comprehensive index includes the adresses of designers, photographers, art directors and studios to enable agencies and clients to establish contact.
Modern Publicity volume 43 contains 176 pages with 550 illustrations of which more then 90 are in full colour.'
-
Modern Publicity, Art & Industry's International Annual of Advertising Art was a highly influential annual publication that showcased the best in international advertising art from the 1920s through the 1980s. Published by The Studio Publications (later Studio Vista) in London and New York, it served as a critical resource for advertisers, artists, designers, and industry professionals by presenting a curated selection of outstanding commercial art from around the world. Initially titled Posters and Publicity and earlier Posters and Their Designers (starting in 1924), it evolved into Modern Publicity by 1930, reflecting a broader focus on various forms of advertising beyond just posters, including press advertisements, direct mail, packaging, showcards, brochures, and trademarks.
Condition: Very Good. Shelf ware consistent with age. Light rubbing, occasional small/fine chip/tare to dust jacket. Interior clean, with light tanning to outer edges.
Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
4956
