Editor: Frank A. Mercer
Publisher: The Studio Publications
Publication: 1959, First Edition
Binding: Hardcover, section sewn
Pages: 170
Size: 220 x 290
Text: English
Modern Publicity, Art & Industry's International Annual of Advertising Art was a highly influential annual publication that showcased the best in international advertising art from the 1920s through the 1980s. Published by The Studio Publications (later Studio Vista) in London and New York, it served as a critical resource for advertisers, artists, designers, and industry professionals by presenting a curated selection of outstanding commercial art from around the world. Initially titled Posters and Publicity and earlier Posters and Their Designers (starting in 1924), it evolved into Modern Publicity by 1930, reflecting a broader focus on various forms of advertising beyond just posters, including press advertisements, direct mail, packaging, showcards, brochures, and trademarks.
Condition: Good. Missing dust jacket. Rubbing, tanning, soiling, fading to cloth board cover/edges. Interior clean other than light tanning to edges.
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