Editor: Frank A. Mercer
Publisher: The Studio Publications
Publication: 1953, First Edition
Binding: Hardcover, section sewn
Pages: 130
Size: 235 x 295
Text: English
Modern Publicity, Art & Industry's International Annual of Advertising Art was a highly influential annual publication that showcased the best in international advertising art from the 1920s through the 1980s. Published by The Studio Publications (later Studio Vista) in London and New York, it served as a critical resource for advertisers, artists, designers, and industry professionals by presenting a curated selection of outstanding commercial art from around the world. Initially titled Posters and Publicity and earlier Posters and Their Designers (starting in 1924), it evolved into Modern Publicity by 1930, reflecting a broader focus on various forms of advertising beyond just posters, including press advertisements, direct mail, packaging, showcards, brochures, and trademarks.
Acknowledgements:
- AUSTRIA - Mr Rudolf Korunka (Vienna)
- BELGIUM - Mr Serge Baguette (Brussels)
- CANADA - Mr Clair Stewart, Rolph Clark Stone Ltd (Toronto)
- DENMARK - Danish Foreign Office, Press Department (Copenhagen), Royal Danish Embassy (London)
- FINLAND - Finnish Legation (London)
- FRANCE - Federation Francaise de la Publicité (Paris)
- GERMANY - Dr Eberhard Holscher (Munich), Verlag Maiwald (Stuttgart)
- GREECE - Greek Government Department of Information (London)
- HOLLAND - Mr W. H. Benier, G. H. Buhrmann's Papiergroothandel NV (Amsterdam)
- INDIA - Indian Institute of Art in Industry (Calcutta)
- ITALY - Mr A. Mario Allemandi, Federazione Italiana Pubblicita (Milan)
- JAPAN - Mr Werner P. Jaspert (London), Mr S. Waki (Osaka)
- NORWAY - Royal Norwegian Embassy (London)
- POLAND - Polish Cultural Institute (London)
- PORTUGAL - Portuguese Official Bureau (London)
- SPAIN - Spanish Institute (London)
- SWEDEN - Mr Anders Beckman (Stockholm)
- SWITZERLAND - Swiss National Tourist Office (Zurich)
- USA - Society of Typographic Arts (Chicago)
Condition: Very Good. Missing dust jacket. Small tare to spine. Shelf ware consistent with age. Light rubbing to cover/edges. Interior clean with exception of previous owners name to first end page.
Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
4963
