Publisher: Sampson Tyrrell
Publication: 1992, First Edition
Binding: Softcover, saddle-stitch
Pages: 16
Size: 295 x 297
Text: English
(Introduction) 'Unplanned, an identity programme can be horrendously expensive. But planned to reinforce real changes such as restructuring, geographical expansion or flotation, it can be a cost-efficient management tool. Management is the key: to the communication, protection and exploitation of this valuable asset.
Visual Management. is the system developed and practised by Sampson Tyrrell to enable you to get the best - creatively and commercially, nationally and internationally - from your most prominent asset, your visual identity.'
Sampson Tyrrell was a leading design consultancy in the UK, particularly noted in the 1980s and 1990s. It was acquired by the WPP Group in 1986. The firm specialised in corporate identity and branding, working with major clients such as Castrol, Shell, Saab, Safeway, and Knight Frank. Their work emphasised strategic design, particularly in corporate literature and identity manuals. They were recognized for their rigorous, geometry-based design approach, influenced by the founders’ early work at Henrion Design Associates.
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
4971/13
