Publisher: Spencer Landor
Publication: 1990’s, First Edition
Binding: Softcover, folded sheet
Pages: 6
Size: 240 x 295
Text: English
(Introduction) 'Nobody would deny the advantages of a commanding presence. But let's not set ourselves needless challenges: for businesses and other organisations vying in a crowded marketplace, a unique presence will do very nicely.
But how to create one? In a commercial world driven by visual messages on page and screen, effective design must be the key. Yet, strangely, although people recognise it instinctively, nobody can quite describe its magic ingredients. Words like "...reflects a clear understanding of the client's business...reveals a pivotal idea...communicates simply and directly..." are all little better than statements of the obvious.
Perhaps that's it: a design is truly effective only when it eludes immediate definition. It has to be a kind of surprise, catching the eye and generating a unique, unforgettable presence.
At Spencer Landor we know what it takes: imagination, intelligence and experience, all working together. Obvious, of course. But not that obvious.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
4974
