Publisher: Wolff Olins
Publication: 1997, First Edition
Binding: Softcover, saddle-stitch
Pages: 20
Size: 245 x 295
Text: English
(Introduction) 'Wolff Olins is the consulting company that helps its clients lead in their markets. We achieve results by adopting a hard approach to two soft issues - image and culture - and treating them, uniquely, as one.'
Contents:
- Leaders outperform their rivals
- Three keys to leadership
- Image and culture are one
- Global leadership, local leadership
Wolff Olins was a trailblazing global brand consultancy, renowned for redefining corporate identity and branding. Founded in 1965 in Camden Town, London, by designer Michael Wolff and advertising executive Wally Olins, it bridged aesthetics and business strategy, creating transformative brands for nearly six decades.
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
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