Editor: John Simmons
Publisher: Newell & Sorrell
Publication: 1993, First Edition
Binding: Softcover, section sewn
Pages: 70
Size: 195 x 245
Text: English
ISBN: 950986623
(Introduction) '‘Switching on two copiers one morning, I waited for them to warm up. I stared at them. Two different brands, yet they looked more or less blandly the same. I waited as they whirred and hummed. Suddenly and simultaneously, they both woke up and writing appeared in their tiny control panels.
"Ready", said one. "Start" , said the other. At last, I thought, a point of distinction. Different company ideologies and different products with different attitudes to me. One ready to serve and the other inviting me to use it. I was curious.
How did the two words get chosen? Were they simply the results from two translators of Japanese, or were they chosen with skill to affirm real differences in corporate identity and product design. I concluded it must have been pure chance.
Of course they would have made more sense if the "ready" machine was programmed and fully automatic, and the "start" one was manual. But people don't yet use words as integral aspects of product design. They certainly don't use language consciously as one of the most powerful means of expressing a corporate identity…’ Michael Wolff
Newell and Sorrell was a prominent British design and identity consultancy founded in 1976 by John Sorrell and Frances Newell in London. Renowned for its innovative approach to corporate identity and branding, it became one of Europe’s leading consultancies, working with high-profile clients like British Airways, The Body Shop, Royal Mail, Boots, and Marks & Spencer. The firm won numerous awards, including six Design Business Association (DBA) Design Effectiveness Awards, for its creative and impactful design solutions that enhanced business performance.
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
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