Editor: Marcelle Johnson
Publisher: D&AD (British Design & Art Direction)
Publication: 1998, First Edition
Binding: Softcover folded, loose binding
Pages: 12
Size: 320 x 440
Text: English
Design: Vince Frost, Frost Design
Introduction
'Word is getting around about our efforts on the education front. It must be because more and more people seem to want a part of what we're doing... Our 1998 Awards scheme is bigger and better than ever. The profile of the Awards is riding high thanks to last year's introduction of the D&AD Student Annual, and growing interest from sponsors and industry supporters means that this year there are 22 categories of entry - not to mention some really brilliant briefs.
37 tutors attended September's Course Leaders Programme, nearly twice as many as last year. Among the delegates were many who'd come on the advice of colleagues who came last year, and who told us that they would be recommending it to others next year. College membership is burgeoning. From 26 members in 1994/95 we now have over 40, and may even need to consider putting a lid on recruitment (see inside). The response from agencies and consultancies to meet the corresponding demand for 'twins' to take part in the College Twinning Scheme has been terrific.
The success of these and other initiatives is really pleasing, but there are other challenges ahead. Most of our activity to date has focussed on colleges, students and others at the start of their careers. Now we need to start tackling the infinitely more difficult part of D&AD's education brief, which is about the continuing development of people already working in the business.
By that we mean you, me, and the people we employ. The main vehicle for this effort will be the D&AD Mastercraft Workshops. We've already made an excellent start with Creating Ads for Radio, which ran for the first time in June and got a good level of support from a wide range of agencies. Other titles in the Mastercraft series are currently in development and the first of these will be rolled out next year. Keep watching this space.' Steve Gibbons, Chair, D&AD Education Committee
Contents:
- College Twinning
- 1998 Student Awards
- 1997 Student Awards
- Cannes Placement Competition
- Radio Workshops
- D&AD Mastercraft Workshops Launched
- Advertising Workshops
- Design Workshops
- College Membership
Condition: Good. Shelf ware consistent with age. Rubbing to cover/edges, folded through centre.
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