Editor: Marin March
Publisher: Phaidon Press Ltd, London
Publication: 1988, First Edition
Binding: Softcover, section sewn
Pages: 120
Size: 215 x 280
Text: English
ISBN: 0891342559
(Preface) 'Knowing how to use type well is key to advancing within the graphic arts field. This handy reference guide is packed with 121 good, solid, basic rules for placing type on the page-successfully and effectively.
Philip Brady covers the entire process from design through working with typesetters, paste-up artists, and printers, including tips on saving money and avoiding costly mistakes. You'll see through dozens of examples of good versus bad type design how to improve your own use of type in advertising, logos, newsletters, magazines, newspapers; on flip charts, slides, and letterheads.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
5042/10
