Annual Report Design: A Guide to the Annual Report Process for Graphic Designers and Corporate Communicators

(Preface) 'All public companies must produce annual reports but what sets a report apart from its competitors, so that it enhances the company's reputation and attracts new shareholders? An outstanding report must present the required information clearly and attractively, and it must also convey the company's image-a sense of the personality and the strengths that make the company unique. To achieve this balance of factual reporting and image making is a formidable but highly rewarding challenge for executives and designers alike.

Annual Report Design, a wonderful new book for designers of annual reports and for the corporate executives who work with those designers, is brimming with practical, hands-on information about exactly what to expect when preparing an annual report and how to make the entire process run smoothly. Jerry Herring, a well-known and respected designer who has produced award-winning reports since 1973, answers such questions as these:

What sections are normally included in an annual report? Which sections must be audited? Which sections are required by the SEC? How does a company choose the design firm best suited to its needs and budget? At what stage should the CEO get involved in the annual report process, and why? How can designers ensure successful, trouble-free photo sessions? What are the most common mistakes in designing maps, charts and graphs? What steps must be taken to see that the annual report is produced on time and within budget?

The book is illustrated by impressive examples of reports prepared by some of the world's leading designers, in styles ranging from the quietly dignified to the boldly innovative. Included are beautifully reproduced samples of covers, photographs, executive portraits, illustrations, maps, charts, diagrams, typography and unusual packaging. Reference sections include sample forms for organising paperwork, a list of SEC requirements and a text style guide.

With its inviting blend of straightforward factual information and lavish illustrations, Annual Report Design will be an invaluable resource for anyone involved in the annual report process.'

Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.

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