Editor: Frank A. Mercer
Publisher: The Studio Publications
Publication: 1959, First Edition
Binding: Hardcover, section sewn
Pages: 170
Size: 220 x 290
Text: English
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(Preface) 'Eagerly awaited for its invaluable conspectus of international advertising design, the 1959/60 issue of Modern Publicity illustrates the best examples from all over the world of posters, press advertising, direct mail, packaging, labels, show-cards and record sleeves. The Editor's survey is gleaned from thousands of entries, and each example is captioned with the country of origin and designer's name. Modern Publicity is recognised as the world's most famous annual of international advertising art. Modern Publicity is an essential work of reference which can be usefully studied by manufacturers, exporters, advertising agents, art directors, artists, photographers, designers and printers throughout the world. 176 pp profusely illustrated in colour and black and white.
Modern Publicity, Art & Industry's International Annual of Advertising Art was a highly influential annual publication that showcased the best in international advertising art from the 1920s through the 1980s. Published by The Studio Publications (later Studio Vista) in London and New York, it served as a critical resource for advertisers, artists, designers, and industry professionals by presenting a curated selection of outstanding commercial art from around the world. Initially titled Posters and Publicity and earlier Posters and Their Designers (starting in 1924), it evolved into Modern Publicity by 1930, reflecting a broader focus on various forms of advertising beyond just posters, including press advertisements, direct mail, packaging, showcards, brochures, and trademarks.
Condition: Very Good. Shelf ware consistent with age. Rubbing, marking to dust jacket cover/edges, along with occasional chip and tare.
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