Editor: Ella Moody
Publisher: Studio Books
Publication: 1966, First Edition
Binding: Hardcover, section sewn
Pages: 176
Size: 220 x 290Size: 235 x 295
Text: English, French, German
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(Preface) 'A sophisticated public demands a sophisticated advertising campaign. There are differences between the symbol which conveys a company image, a direct mail piece addressed to the professional, and a poster or press-advertisement for the mass consumer: but they are fast disappearing. Graphic design must think deep into the problems it faces. Its results are logical, cool. In today's market the hard sell has a soft-as-silk touch. Extravagant claims have given way to analysis. Humour is wit, rather than slapstick. What is co-ordinated design? A trade symbol, a van and a few press ads? Or the loosely-linked work of a great team of designers? All these aspects of advertising, and many more, are reflected in MODERN PUBLICITY - with posters, packaging, direct mail and screen and press advertising from 22 countries. As one ad. man wrote last year, it is indispensable at all levels 'from subconscious influence to deliberate filching.' 176 editorial pages, (48 in colour) with about 500 illustrations
Modern Publicity, Art & Industry's International Annual of Advertising Art was a highly influential annual publication that showcased the best in international advertising art from the 1920s through the 1980s. Published by The Studio Publications (later Studio Vista) in London and New York, it served as a critical resource for advertisers, artists, designers, and industry professionals by presenting a curated selection of outstanding commercial art from around the world. Initially titled Posters and Publicity and earlier Posters and Their Designers (starting in 1924), it evolved into Modern Publicity by 1930, reflecting a broader focus on various forms of advertising beyond just posters, including press advertisements, direct mail, packaging, showcards, brochures, and trademarks.
Condition: Very Good. Missing dust jacket. Rubbing, marking, tanning/soiling to cloth board cover, mainly spine. Interior clean other than light tanning to edges. Previous owners name to first end page.
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