Editor: Ella Moody
Publisher: Studio Books
Publication: 1961, First Edition
Binding: Hardcover, section sewn
Pages: 176
Size: 220 x 290
Text: English, French, German
Click here to find more back issues of Modern Publicity, or take a browse for other design annuals here!
(Preface) 'The increasing interchange of ideas reflected in advertising art is clearly exemplified in the 31st edition of MODERN PUBLICITY. Specimens of the best work from 25 countries demonstrate its value as a source book and an invaluable work of reference. This latest issue has more colour illustrations than ever before - over 60-and more than 400 in black and white. The present trends throughout the world clearly emerge: a more scientific approach on the one hand and greater efforts to please aesthetically on the other; a wider use of photography especially in newspaper advertising; and the lasting force of humour.
Here is the best current work of top artists and designers in: Posters, Newspaper/Magazine Advertising, Direct Mail, Packaging/Trade Marks, Record Album Sleeves, Television/Film Advertising
The international standing of MODERN PUBLICITY is universally recognised. 'Every art director and advertising executive should own this book' said Advertiser's Weekly of the 1960/1 edition 'for there can be few better ways of keeping up-to-date about visual advances in the field'. Advertising and Sales Promotion (U.S.A.) described it as 'an encyclopaedic view of international advertising art that hews close to the highest standards of design, originality and plain good salesmanship.'
Condition: Very Good. Missing dust jacket. Rubbing, marking, chip to dust jacket. Interior clean other than light tanning to edges.
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