Great Graphic$ on a Budget: Creating Cutting-Edge Work for Less

(Preface) 'With the proliferation and expansion of the creative industry, the term "budget" has never been more relevant. It's the universal challenge every designer faces: how to create innovative work on a restricted budget. As a powerful driver of the creative process, it can affect any creative endeavour. With more companies cinching their budgetary belts tighter than ever, designers are pressed to find new and more inventive cost-cutting strategies.

Great Graphics on a Budget includes the work of leading graphic and product designers from Europe, USA, and Australia, such as Aboud Sodano, EGO, Pentagram, Why Not Associates, Tangerine, and Cahan and Associates.

With more than 50 case studies, it offers insights into the designers' thought process and reveals how they have invented, discovered, and recycled innovative ways to challenge not only the budget, but the client and brief as well. It shows that, regardless of resources, design and concept can remain strong and that a limited budget can even become a catalyst for some of the most creative designs produced.

The introduction takes an in-depth look at the many facets of the creative industry and how budgets can be managed through technology, research, and collaboration. Alongside the project case studies are a series of essays written by leading figures from a number of design disciplines.

They provide personal and thought-provoking perspectives on how they see the role of design and budget within the industry. A directory of design institutions and vendors concludes the book and provides an invaluable resource for anyone looking for cost-effective yet innovative materials and processes.

Great Graphics on a Budget is an invaluable reference resource for designers, and those involved in the design community who want to get a glimpse into the creative ingenuity of leading designers when they are faced with a limited budget.'

Condition: Good. Shelf ware consistent with age. Rubbing, tanning and markings to cover/edges.

Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.

5327