Randstad Data 1988, Special Huisstijl [Ben Bos]

Publisher: Randstad Data
Publication: 1988, First Edition
Binding: Softcover, section sewn
Pages: 40
Size: 250 x 250
Text: Dutch
Design: Total Design, Ben Bos

(Introduction/Translation) 'What do you stand for as a company, and what message do you want to project? Do you already have a significant market share, or do you still need to conquer the market? These are questions that arise when discussing corporate identity.

After all, corporate identity must convey the desired identity. But first, that desired identity must be in place. This requires, among other things, a company philosophy: a vision for all activities, with a clear objective in mind.

A company philosophy can change over time. All sorts of factors, both specific to the company and not, can underlie this. This is also the case at Randstad. Thinking about profit as a goal in itself has shifted more towards continuity: what do we do with profit in terms of better training, different computers, or a better-equipped work environment?

Behind Randstad's financial philosophy, the human credo emerged: "know, trust, and serve." A change to Randstad's corporate identity seemed necessary. Moreover, due to Randstad's strong growth, many new branches are being opened, branches that are now being redesigned in the new corporate identity.

To further reflect on this new corporate identity, Randstad Data has dedicated a themed issue to this topic. Randstad's corporate identity has many forms of expression. This magazine, Randstad Data, is one of them. We hope it will be the successful vehicle for a clear message.'

Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Fading to spine/cover.

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