Paul Rand: Thoughts on Design

(Preface) 'This book attempts to arrange in some logical order certain principles governing contemporary advertising design. The pictorial examples used to illustrate these principles are taken from work in which I was directly engaged. This choice was made deliberately, and with no intention to imply that it represents the best translation of those principles into visual terms. There are artists and designers of great talent whose work would be perhaps more suit- able. But I do not feel justified in speaking for them, nor secure in attempting to ex- plain their work without any possibility of misrepresentation. This is not to say that this book is purely the result of my efforts alone. I am indebted to many people-painters, architects, designers of past and present-for many theories and concepts. Many philosophers and writers, particularly John Dewey and Roger Fry, have helped to crystallize my thinking on the subject, and to accelerate such progress as I have made. I have tried to pay my debt by quoting some of them.'

Condition: Good. Former library item with usual stamps, labels, inscriptions - nonetheless, in good condition. Shelf ware consistent with age. Rubbing, marking, sun fading to board covers/edges. Spine slightly loose/frayed.

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