IDEA Special Issue: British Visual Communication Design 1900–1985

(Special Article) '...On the one hand there are the many illustrators and graphic designers who are working in one-, two-or three-person units, much as their predecessors did 40, 50 or 60 years ago. They are the latter day equivalents of Edward McKnight Kauffer, Tom Purvis, Barnett Freedman, Eric Gill, Hans Schleger, Lewitt-Him and Eric Fraser, who flourished in all their sturdy individuality during the thirties and 'forties and were themselves the heirs of those earlier individuals who made up the Arts and Crafts Movement of the 19th century. Some of the virtuosi of that period - notably Abram Games, Tom Eckersley, Milner Gray and F.H.K. Henrion - are still with us, buc for the most part the individualist designers are the product of a new impetus in graphic design teaching that began at the Central School of Arts and Crafts, London, in the early 1950s, spread to the London School of Printing and the Royal College of Art, and subsequently became the pattern for most departments of graphic design in British colleges of art throughout the 1960s and 1970s. Many designers who launched their careers in the 1950s are still in practice in spite of the intense competition that has sprung up around them, largely as a result of their own example, but the small design studio, with its casual disregard for its own cost-effectiveness and profit margins is now being overtaken by vastly increased costs and overheads, which is not helped by an inherited reluctance to parade its wares in the market place as vigorously as the current economic climate would appear to demand. In any case, if a graphic designer is to promote his services by the foot-in-the-door method, he has to leave his drawing-board in order to do so; this is just not possible for the small studio...' Ken Garland

Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.

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