Translator: Patrick Creagh
Publisher: Penguin Books
Publication: 1971, First Edition
Binding: Softcover, section sewn
Pages: 223
Size: 110 x 180
Text: English
ISBN: 0140212663
(Preface) 'A thing is not beautiful because it is beautiful, as the he-frog said to the she-frog: it is beautiful because one likes it.'
Here, with the lightest Latin touch, a famous Italian designer sketches out the principles and practice of the four branches of design - visual, graphic, industrial and research. The whole world is his oyster (and he will certainly have views on the design of oysters, as he has on the form and function of oranges and peas). Lamps, road-signs, cars, typography, posters, colours, knives, chairs, and Japanese houses are only some of the objects Munari discusses, with the constant insistence that things must be made right for function, right for production, right for distribution, and right for price. Design, in a word, is planning. Through it the artist today renews genuine contact with the people.
With its irresistible humour, its wealth of anecdotes, quotations and pointed illustrations this treatise by the man who invented 'useless machines' and 'continuous structures' is a perfectly designed model of painless instruction.
Condition: Very Good. Shelf ware consistent with age. Light rubbing and marking to cover/edges.
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